:root {
  --white: #ffffff;
  --fog: #ededed;
  --ink: #212121;
  --ink-2: #4a4542;
  --muted: #7a726d;
  --line: rgba(33, 33, 33, .12);
  --coral: #ec7a50;
  --coral-deep: #c8501f;
  --peach: #f6c4ae;
  --peach-soft: #fbe3d8;
  --night: #1a0a04;
  --rust: #a8310e;
  --snake: #3f6b3a;

  --grad-peach: radial-gradient(120% 90% at 0% 0%, #f8d3c2 0%, transparent 55%),
    radial-gradient(90% 80% at 100% 100%, #f9d6c6 0%, transparent 50%),
    linear-gradient(115deg, #f3a385 0%, #ec7a50 45%, #ef8c66 75%, #f6c4ae 100%);
  --grad-night: radial-gradient(80% 120% at 85% 10%, #a8310e 0%, transparent 60%),
    radial-gradient(60% 80% at 70% 100%, #5a1d08 0%, transparent 70%),
    linear-gradient(90deg, #120602 0%, #1a0a04 40%, #3b1205 100%);
  --grain: url("data:image/svg+xml;utf8,<svg xmlns='http://www.w3.org/2000/svg' width='180' height='180'><filter id='n'><feTurbulence type='fractalNoise' baseFrequency='.85' numOctaves='2' stitchTiles='stitch'/><feColorMatrix values='0 0 0 0 1  0 0 0 0 1  0 0 0 0 1  0 0 0 .55 0'/></filter><rect width='100%' height='100%' filter='url(%23n)'/></svg>");

  --font-head: "Jost", "Futura", system-ui, sans-serif;
  --font-body: "Inter", system-ui, -apple-system, "Segoe UI", sans-serif;
  --r-lg: 32px;
  --r-md: 22px;
  --r-sm: 14px;
  --wrap: 1200px;
  --shadow: 0 30px 60px -30px rgba(90, 30, 8, .35);
}

*, *::before, *::after { box-sizing: border-box; }
html { scroll-behavior: smooth; -webkit-text-size-adjust: 100%; }
body {
  margin: 0;
  font: 400 17px/1.6 var(--font-body);
  color: var(--ink);
  background: var(--white);
  -webkit-font-smoothing: antialiased;
}
img { max-width: 100%; height: auto; display: block; }
a { color: inherit; }
button { font: inherit; }
:focus-visible { outline: 3px solid var(--coral); outline-offset: 3px; border-radius: 6px; }

h1, h2, h3, h4 {
  font-family: var(--font-head);
  font-weight: 500;
  letter-spacing: -.02em;
  line-height: 1.08;
  margin: 0 0 .5em;
}
h1 { font-size: clamp(38px, 5.4vw, 72px); }
h2 { font-size: clamp(30px, 3.8vw, 52px); }
h3 { font-size: clamp(20px, 1.8vw, 24px); line-height: 1.2; }
p { margin: 0 0 1em; }
.lead { font-size: clamp(18px, 1.6vw, 21px); color: var(--ink-2); max-width: 760px; }

.wrap { width: min(var(--wrap), 100% - 40px); margin-inline: auto; }
.section { padding: clamp(72px, 9vw, 128px) 0; position: relative; }
.section--fog { background: var(--fog); }
.section--tight { padding: clamp(48px, 6vw, 80px) 0; }
.section-head { max-width: 820px; margin-bottom: clamp(36px, 5vw, 64px); }
.eyebrow {
  display: inline-flex; align-items: center; gap: 10px;
  font: 500 13px/1 var(--font-body);
  letter-spacing: .14em; text-transform: uppercase;
  color: var(--coral-deep);
  margin-bottom: 20px;
}
.eyebrow::before { content: ""; width: 28px; height: 2px; background: currentColor; }

.grain { position: relative; isolation: isolate; }
.grain::after {
  content: ""; position: absolute; inset: 0; z-index: -1;
  background-image: var(--grain); opacity: .16; mix-blend-mode: overlay; pointer-events: none;
}
.bg-peach { background: var(--grad-peach); color: var(--white); }
.bg-night { background: var(--grad-night); color: var(--white); }
.bg-night .lead, .bg-peach .lead { color: rgba(255, 255, 255, .86); }
.bg-night .eyebrow, .bg-peach .eyebrow { color: var(--peach); }
.bg-peach .eyebrow { color: var(--white); }

.fill {
  display: inline; padding: 1px 6px; border-radius: 6px;
  background: repeating-linear-gradient(-45deg, rgba(236, 122, 80, .14) 0 6px, rgba(236, 122, 80, .06) 6px 12px);
  border: 1px dashed var(--coral);
  color: var(--coral-deep); font-size: .92em;
}
.bg-night .fill, .bg-peach .fill { color: var(--white); border-color: rgba(255,255,255,.7); background: rgba(255,255,255,.08); }
.fill-block { display: block; padding: 22px 24px; border-radius: var(--r-md); }

/* ---------- Кнопки ---------- */
.btn {
  --bg: var(--ink); --fg: var(--white);
  display: inline-flex; align-items: center; justify-content: center; gap: 10px;
  min-height: 54px; padding: 0 28px;
  border-radius: 999px; border: 1.5px solid transparent;
  background: var(--bg); color: var(--fg);
  font: 500 16px/1 var(--font-body); text-decoration: none; cursor: pointer;
  transition: transform .2s ease, box-shadow .2s ease, background .2s ease;
}
.btn:hover { transform: translateY(-2px); box-shadow: 0 14px 30px -14px rgba(0,0,0,.45); }
.btn--coral { --bg: var(--coral); }
.btn--coral:hover { --bg: var(--coral-deep); }
.btn--white { --bg: var(--white); --fg: var(--ink); }
.btn--ghost { --bg: transparent; --fg: currentColor; border-color: currentColor; }
.btn--sm { min-height: 44px; padding: 0 20px; font-size: 15px; }
.btn svg { width: 18px; height: 18px; flex: none; }
.btn-row { display: flex; flex-wrap: wrap; gap: 14px; align-items: center; }
.note { font-size: 14px; color: var(--muted); margin-top: 14px; }
.bg-peach .note, .bg-night .note { color: rgba(255,255,255,.78); }
.link-arrow { font-weight: 500; text-decoration: none; border-bottom: 1.5px solid currentColor; padding-bottom: 2px; }

/* ---------- Шапка ---------- */
.header {
  position: sticky; top: 0; z-index: 50;
  background: rgba(255, 255, 255, .86);
  backdrop-filter: saturate(1.4) blur(14px);
  border-bottom: 1px solid var(--line);
}
.header__in { display: flex; align-items: center; gap: 28px; min-height: 76px; }
.logo { display: inline-flex; align-items: center; color: var(--ink); text-decoration: none; }
.logo svg { height: 26px; width: auto; }
.nav { display: flex; gap: 4px; margin-left: 12px; }
.nav a, .nav button {
  padding: 10px 14px; border-radius: 999px; border: 0; background: none;
  font-size: 15px; font-weight: 500; text-decoration: none; color: var(--ink); cursor: pointer;
}
.nav a:hover, .nav button:hover, .nav [aria-current="page"] { background: var(--fog); }
.nav-drop { position: relative; }
.nav-drop__menu {
  position: absolute; top: calc(100% + 8px); left: 0; min-width: 260px;
  padding: 8px; border-radius: var(--r-sm); background: var(--white);
  box-shadow: 0 20px 50px -20px rgba(0,0,0,.3); border: 1px solid var(--line);
  opacity: 0; visibility: hidden; transform: translateY(-6px); transition: .18s ease;
}
.nav-drop:hover .nav-drop__menu, .nav-drop:focus-within .nav-drop__menu { opacity: 1; visibility: visible; transform: none; }
.nav-drop__menu a { display: block; border-radius: 10px; }
.header__right { margin-left: auto; display: flex; align-items: center; gap: 14px; }
.header__phone { font-weight: 600; text-decoration: none; white-space: nowrap; }
.msgr { display: flex; gap: 6px; }
.msgr a {
  width: 40px; height: 40px; display: grid; place-items: center;
  border-radius: 50%; background: var(--fog); color: var(--ink); text-decoration: none;
  transition: background .2s;
}
.msgr a:hover { background: var(--peach); }
.msgr svg { width: 19px; height: 19px; }
.msgr--lg a { width: auto; height: 52px; padding: 0 20px; border-radius: 999px; gap: 10px; display: inline-flex; align-items: center; font-weight: 500; }
.burger { display: none; width: 44px; height: 44px; border: 0; border-radius: 50%; background: var(--fog); cursor: pointer; }
.burger span { display: block; width: 18px; height: 2px; margin: 4px auto; background: var(--ink); transition: .2s; }

.mobile-bar {
  display: none; position: fixed; z-index: 60; left: 12px; right: 12px; bottom: 12px;
  gap: 8px; padding: 8px; border-radius: 999px;
  background: rgba(33,33,33,.92); backdrop-filter: blur(10px);
}
.mobile-bar a { flex: 1; min-height: 48px; display: flex; align-items: center; justify-content: center; gap: 8px; border-radius: 999px; color: var(--white); text-decoration: none; font-weight: 500; font-size: 15px; }
.mobile-bar a:first-child { background: var(--coral); }
.mobile-bar svg { width: 18px; height: 18px; }

/* ---------- Хлебные крошки ---------- */
.crumbs { font-size: 14px; color: var(--muted); padding-top: 28px; }
.crumbs ol { list-style: none; display: flex; flex-wrap: wrap; gap: 8px; margin: 0; padding: 0; }
.crumbs li + li::before { content: "/"; margin-right: 8px; opacity: .5; }
.crumbs a { text-decoration: none; }
.bg-peach .crumbs, .bg-night .crumbs { color: rgba(255,255,255,.75); }

/* ---------- Первый экран ---------- */
.hero { overflow: hidden; }
.hero__in { display: grid; grid-template-columns: 1.15fr .85fr; gap: 48px; align-items: center; padding: 56px 0 88px; }
.hero h1 { margin-bottom: 24px; font-size: clamp(36px, 4.4vw, 62px); }
.hero h1 em { font-style: normal; font-weight: 300; }
.hero .lead { margin-bottom: 34px; }
.hero__more { margin-top: 30px; font-size: 15px; }
.hero__more a { color: inherit; }
.hero-art { position: relative; justify-self: end; width: min(440px, 100%); }
.hero-art__card, .mascot-art { position: relative; isolation: isolate; }
.hero-art__card::before, .mascot-art::before,
.hero-art__card::after, .mascot-art::after {
  content: ""; position: absolute; z-index: -1; left: 50%; top: 4%; width: 92%; aspect-ratio: 1;
  border-radius: 50%; transform: translateX(-50%);
}
.hero-art__card::before, .mascot-art::before {
  background: radial-gradient(closest-side, rgba(255,255,255,.75), rgba(255,255,255,.28) 62%, transparent);
}
.hero-art__card::after, .mascot-art::after {
  width: 104%; top: -2%; border: 1.5px dashed rgba(255,255,255,.5);
  animation: spin 60s linear infinite;
}
.bg-night .hero-art__card::before, .bg-night .mascot-art::before {
  background: radial-gradient(closest-side, rgba(236,122,80,.7), rgba(236,122,80,.2) 62%, transparent);
}
.bg-night .hero-art__card::after, .bg-night .mascot-art::after { border-color: rgba(246,196,174,.35); }
.hero-art__card img, .mascot-art img {
  width: 100%; filter: drop-shadow(0 26px 30px rgba(33,33,33,.3));
  -webkit-mask-image: linear-gradient(to bottom, #000 80%, transparent 99%);
  mask-image: linear-gradient(to bottom, #000 80%, transparent 99%);
}
.hero-art__card img[src*="stethoscope"], .mascot-art img[src*="stethoscope"] {
  -webkit-mask-image: linear-gradient(to bottom, #000 80%, transparent 99%), linear-gradient(to right, transparent, #000 14%);
  -webkit-mask-composite: source-in;
  mask-image: linear-gradient(to bottom, #000 80%, transparent 99%), linear-gradient(to right, transparent, #000 14%);
  mask-composite: intersect;
}
.mascot-art--sm { width: min(340px, 80%); margin-inline: auto; }
.formula h2 em { font-style: normal; color: var(--peach); }
@keyframes spin { to { transform: translateX(-50%) rotate(360deg); } }
@media (prefers-reduced-motion: reduce) { .hero-art__card::after, .mascot-art::after { animation: none; } }
.hero-art__chip {
  position: absolute; left: -46px; bottom: 54px; z-index: 2;
  max-width: 250px; padding: 18px 22px; border-radius: var(--r-md);
  background: var(--white); color: var(--ink); box-shadow: var(--shadow);
  transform: rotate(-3deg);
}
.hero-art__chip b { display: block; font: 500 40px/1 var(--font-head); letter-spacing: -.02em; color: var(--coral-deep); }
.hero-art__chip span { display: block; margin-top: 6px; font-size: 14px; line-height: 1.35; color: var(--muted); }
.dose {
  position: absolute; right: -26px; top: 40px; bottom: 120px; width: 18px; z-index: 2;
  background: repeating-linear-gradient(to bottom, rgba(255,255,255,.9) 0 2px, transparent 2px 14px);
  -webkit-mask: linear-gradient(90deg, #000 40%, transparent 41%, transparent 60%, #000 61%);
}
.dose::after {
  content: "доза"; position: absolute; top: 50%; left: 26px; transform: translateY(-50%) rotate(90deg);
  font: 500 12px/1 var(--font-body); letter-spacing: .2em; text-transform: uppercase; white-space: nowrap; color: rgba(255,255,255,.85);
}
.hero--page .hero__in { grid-template-columns: 1.3fr .7fr; padding: 40px 0 80px; }

/* ---------- Цифры ---------- */
.stats { display: grid; grid-template-columns: repeat(4, 1fr); border-block: 1px solid var(--line); }
.stat { padding: 36px 28px; }
.stat + .stat { border-left: 1px solid var(--line); }
.stat b { display: block; font: 400 clamp(40px, 4.4vw, 60px)/1 var(--font-head); letter-spacing: -.03em; margin-bottom: 10px; }
.stat b small { font-size: .5em; }
.stat span { color: var(--muted); font-size: 15px; }
.bg-night .stats { border-color: rgba(255,255,255,.15); }
.bg-night .stat + .stat { border-color: rgba(255,255,255,.15); }
.bg-night .stat span { color: rgba(255,255,255,.7); }

/* ---------- Карточки ---------- */
.grid { display: grid; gap: 20px; }
.grid--2 { grid-template-columns: repeat(2, 1fr); }
.grid--3 { grid-template-columns: repeat(3, 1fr); }
.grid--4 { grid-template-columns: repeat(4, 1fr); }
.card {
  position: relative; padding: 32px; border-radius: var(--r-lg);
  background: var(--white); border: 1px solid var(--line);
  transition: transform .25s ease, box-shadow .25s ease;
}
.section--fog .card { border-color: transparent; }
.card:hover { transform: translateY(-4px); box-shadow: var(--shadow); }
.card h3 { margin-bottom: 12px; }
.card p:last-child { margin-bottom: 0; }
.card p { color: var(--ink-2); font-size: 16px; }
.card__num { font: 400 15px/1 var(--font-head); color: var(--coral-deep); margin-bottom: 26px; display: flex; align-items: center; gap: 10px; }
.card__num::after { content: ""; flex: 1; height: 1px; background: var(--line); }
.leak { display: inline-block; width: 12px; height: 16px; background: var(--coral); border-radius: 50% 50% 50% 50% / 60% 60% 40% 40%; clip-path: polygon(50% 0, 100% 62%, 92% 85%, 50% 100%, 8% 85%, 0 62%); }
.card--dark { background: #2a1a14; border-color: rgba(255,255,255,.08); color: var(--white); }
.card--dark p { color: rgba(255,255,255,.75); }
.closing {
  margin-top: 36px; padding: 28px 34px; border-radius: var(--r-md);
  background: var(--ink); color: var(--white);
  display: flex; gap: 22px; align-items: center; font-size: 18px;
}
.closing svg { width: 34px; height: 34px; flex: none; color: var(--coral); }

/* ---------- Формула ANTD + змея ---------- */
.formula { overflow: hidden; }
.formula__track { position: relative; margin-top: 30px; }
.formula__snake { position: absolute; inset: -40px -20px; width: calc(100% + 40px); height: calc(100% + 80px); pointer-events: none; z-index: 0; overflow: visible; }
.formula__snake .body { fill: none; stroke: url(#snakeGrad); stroke-width: 10; stroke-linecap: round; }
.formula__snake .ghost { fill: none; stroke: rgba(255,255,255,.08); stroke-width: 10; stroke-linecap: round; stroke-dasharray: 2 18; }
.formula__grid { position: relative; z-index: 1; display: grid; grid-template-columns: repeat(4, 1fr); gap: 20px; }
.letter-card {
  padding: 30px 28px 34px; border-radius: var(--r-lg);
  background: rgba(255,255,255,.06); border: 1px solid rgba(255,255,255,.12);
  backdrop-filter: blur(6px);
}
.letter-card:nth-child(even) { margin-top: 70px; }
.letter-card__l {
  font: 300 96px/1 var(--font-head);
  background: linear-gradient(180deg, #fff 0%, #f6c4ae 100%); -webkit-background-clip: text; background-clip: text; color: transparent;
  margin-bottom: 8px;
}
.letter-card__en { font-size: 13px; letter-spacing: .14em; text-transform: uppercase; color: var(--peach); margin-bottom: 18px; }
.letter-card h3 { color: var(--white); }
.letter-card p { color: rgba(255,255,255,.76); font-size: 16px; margin: 0; }
.formula__finish { position: relative; z-index: 1; display: flex; justify-content: flex-end; margin-top: 40px; }
.formula__finish span { padding: 14px 22px; border-radius: 999px; background: var(--coral); font-weight: 600; }

/* ---------- Списки ---------- */
.checks { list-style: none; padding: 0; margin: 0; display: grid; gap: 14px; }
.checks li { display: flex; gap: 14px; align-items: flex-start; }
.checks li::before {
  content: ""; flex: none; width: 26px; height: 26px; margin-top: 1px; border-radius: 50%;
  background: var(--coral) url("data:image/svg+xml;utf8,<svg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='white' stroke-width='3' stroke-linecap='round' stroke-linejoin='round'><path d='M5 12.5l4.5 4.5L19 7.5'/></svg>") center/14px no-repeat;
}
.checks--no li::before { background: var(--ink) url("data:image/svg+xml;utf8,<svg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='white' stroke-width='3' stroke-linecap='round'><path d='M7 7l10 10M17 7L7 17'/></svg>") center/12px no-repeat; }
.checks--cols { grid-template-columns: repeat(3, 1fr); gap: 18px 28px; }
.tiles { display: grid; grid-template-columns: repeat(3, 1fr); gap: 14px; }
.tiles--2 { grid-template-columns: 1fr 1fr; }
.tile { display: flex; gap: 14px; align-items: center; padding: 20px 22px; border-radius: var(--r-md); background: var(--white); font-weight: 500; }
.tile i { flex: none; width: 42px; height: 42px; border-radius: 12px; background: var(--peach-soft); display: grid; place-items: center; font: 500 16px/1 var(--font-head); color: var(--coral-deep); font-style: normal; }
.biz-niches { display: grid; grid-template-columns: repeat(3, 1fr); gap: 14px; }
.biz-niche {
  padding: 28px 26px; border-radius: var(--r-lg); background: var(--white); min-height: 160px;
}
.biz-niche b { display: block; font: 500 24px/1.15 var(--font-head); margin: 0 0 10px; }
.biz-niche span { color: var(--ink-2); font-size: 15px; }

/* ---------- Сплит-блоки ---------- */
.split { display: grid; grid-template-columns: 1fr 1fr; gap: clamp(32px, 6vw, 80px); align-items: center; }
.split--top { align-items: start; }
.media-card { border-radius: var(--r-lg); overflow: hidden; box-shadow: var(--shadow); }
.quote {
  position: relative; margin: 48px 0 0; padding: 42px 46px; border-radius: var(--r-lg);
  font: 400 clamp(22px, 2.3vw, 30px)/1.3 var(--font-head); letter-spacing: -.01em;
}
.quote { padding-top: 86px; }
.quote::before { content: "«"; position: absolute; top: 4px; left: 40px; font: 300 140px/1 var(--font-head); opacity: .35; }
.quote cite { display: block; margin-top: 18px; font: 500 15px/1.3 var(--font-body); font-style: normal; opacity: .8; }
.quote-wrap { display: grid; grid-template-columns: 1fr 260px; align-items: end; gap: 0; border-radius: var(--r-lg); overflow: hidden; margin-top: 48px; }
.quote-wrap .quote { margin: 0; align-self: center; }
.quote-wrap img { align-self: end; }
.journey-card { padding: 30px 34px; border-radius: var(--r-lg); background: var(--white); }
.journey { position: relative; list-style: none; margin: 0; padding: 0; }
.journey::before {
  content: ""; position: absolute; left: 21px; top: 40px; bottom: 26px; width: 2px;
  background: linear-gradient(var(--peach), var(--coral));
}
.journey__phase {
  position: relative; margin: 18px 0 6px 64px;
  font-size: 12px; font-weight: 600; letter-spacing: .14em; text-transform: uppercase; color: var(--coral-deep);
}
.journey__phase:first-child { margin-top: 6px; }
.journey__step { position: relative; display: flex; gap: 20px; align-items: center; padding: 9px 0; transition-delay: var(--d, 0ms); }
.journey__n {
  flex: none; position: relative; z-index: 1; width: 44px; height: 44px; border-radius: 50%;
  display: grid; place-items: center; background: var(--white); border: 2px solid var(--peach);
  box-shadow: 0 0 0 6px var(--white); font: 500 17px/1 var(--font-head); color: var(--coral-deep);
}
.journey__step b { display: block; font: 500 19px/1.25 var(--font-head); }
.journey__step small { display: block; margin-top: 2px; font-size: 14px; color: var(--muted); }
.journey__step--goal { margin-top: 6px; padding: 12px 18px 12px 0; }
.journey__step--goal::before {
  content: ""; position: absolute; inset: 0 -14px 0 -10px; border-radius: 999px; background: var(--peach-soft);
}
.journey__step--goal > * { position: relative; }
.journey__step--goal .journey__n { background: var(--coral); border-color: var(--coral); color: var(--white); box-shadow: 0 0 0 6px var(--peach-soft); }
.journey__step--goal b { color: var(--coral-deep); }
@media (max-width: 560px) { .journey-card { padding: 22px 20px; } }
.cols-2 { columns: 2; column-gap: 48px; }
.cols-2 p { break-inside: avoid; }
.cols-2 b { display: block; font: 500 20px/1.2 var(--font-head); margin-bottom: 6px; }

/* ---------- Мок личного кабинета ---------- */
.dash {
  border-radius: var(--r-lg); background: var(--white); color: var(--ink); padding: 22px;
  box-shadow: 0 40px 80px -40px rgba(0,0,0,.6); font-size: 14px;
}
.dash__top { display: flex; align-items: center; gap: 8px; margin-bottom: 18px; }
.dash__top i { width: 10px; height: 10px; border-radius: 50%; background: var(--fog); }
.dash__top span { margin-left: 10px; color: var(--muted); font-size: 13px; }
.dash__row { display: grid; grid-template-columns: 110px 1fr auto; gap: 14px; align-items: center; padding: 12px 0; border-top: 1px solid var(--line); }
.dash__bar { height: 8px; border-radius: 99px; background: linear-gradient(90deg, var(--coral) var(--w, 60%), var(--fog) var(--w, 60%)); }
.dash__badge { justify-self: end; white-space: nowrap; padding: 4px 10px; border-radius: 99px; background: var(--peach-soft); color: var(--coral-deep); font-size: 12px; font-weight: 600; }
.dash__badge--ok { background: #e6efe4; color: var(--snake); }
.dash__caption { margin-top: 14px; color: var(--muted); font-size: 12px; }

/* ---------- Кейсы ---------- */
.case {
  display: flex; flex-direction: column; min-height: 280px;
  padding: 30px; border-radius: var(--r-lg); background: var(--fog);
  text-decoration: none; color: var(--ink); transition: transform .25s, box-shadow .25s, background .25s;
}
.section--fog .case { background: var(--white); }
.case:hover { transform: translateY(-4px); box-shadow: var(--shadow); }
.case__niche { font-size: 14px; color: var(--muted); margin-bottom: auto; }
.case__fig { font: 400 clamp(34px, 3.4vw, 46px)/1.02 var(--font-head); letter-spacing: -.03em; color: var(--coral-deep); margin: 28px 0 12px; }
.case__txt { font-size: 15px; color: var(--ink-2); margin: 0; }
.case__meta { display: flex; justify-content: space-between; margin-top: 22px; padding-top: 16px; border-top: 1px solid var(--line); font-size: 14px; color: var(--muted); }
.case--accent, .section--fog .case--accent { background: var(--grad-peach); color: var(--white); }
.case--accent .case__niche, .case--accent .case__txt, .case--accent .case__meta { color: rgba(255,255,255,.85); }
.case--accent .case__fig { color: var(--white); }
.case--accent .case__meta { border-color: rgba(255,255,255,.3); }
.filters { display: flex; flex-wrap: wrap; gap: 8px; margin-bottom: 14px; }
.filters button {
  padding: 10px 18px; border-radius: 999px; border: 1px solid var(--line); background: var(--white);
  cursor: pointer; font-size: 15px;
}
.filters button[aria-pressed="true"] { background: var(--ink); color: var(--white); border-color: var(--ink); }
.filters__label { font-size: 13px; color: var(--muted); text-transform: uppercase; letter-spacing: .12em; margin: 0 0 10px; }
.case[hidden] { display: none; }

/* ---------- Никита ---------- */
.founder { overflow: hidden; }
.founder__in { display: grid; grid-template-columns: .85fr 1.15fr; gap: 56px; align-items: end; }
.founder__photo { position: relative; align-self: end; margin-bottom: calc(-1 * clamp(72px, 9vw, 128px)); }
.founder__photo::before {
  content: ""; position: absolute; inset: 18% 4% 0; border-radius: 50% 50% 0 0;
  background: var(--grad-peach); z-index: 0;
}
.founder__photo img { position: relative; z-index: 1; width: 100%; }
.founder__text p { color: rgba(255,255,255,.84); }
.founder__text p:first-of-type { font: 400 clamp(22px, 2.2vw, 28px)/1.35 var(--font-head); color: var(--white); }
.founder__links { display: flex; flex-wrap: wrap; gap: 12px; margin-top: 28px; }

/* ---------- Принципы ---------- */
.principles { display: grid; grid-template-columns: repeat(2, 1fr); gap: 0 56px; counter-reset: p; }
.principle { padding: 28px 0; border-top: 1px solid var(--line); display: grid; grid-template-columns: 56px 1fr; gap: 10px; }
.principle::before { counter-increment: p; content: counter(p, decimal-leading-zero); font: 400 18px/1.4 var(--font-head); color: var(--coral-deep); }
.principle h3 { margin-bottom: 8px; }
.principle p { margin: 0; color: var(--ink-2); font-size: 16px; }

/* ---------- Шаги ---------- */
.steps { display: grid; grid-template-columns: repeat(4, 1fr); gap: 20px; position: relative; }
.steps::before { content: ""; position: absolute; top: 27px; left: 28px; right: 28px; height: 2px; background: repeating-linear-gradient(90deg, var(--coral) 0 10px, transparent 10px 18px); }
.step { position: relative; }
.step__dot { width: 56px; height: 56px; border-radius: 50%; background: var(--coral); color: var(--white); display: grid; place-items: center; font: 500 22px/1 var(--font-head); margin-bottom: 22px; box-shadow: 0 0 0 8px var(--white); }
.section--fog .step__dot { box-shadow: 0 0 0 8px var(--fog); }
.step__time { font-size: 14px; font-weight: 600; color: var(--coral-deep); margin-bottom: 6px; }
.step p { color: var(--ink-2); font-size: 16px; }
.honest { margin-top: 44px; padding: 30px 34px; border-radius: var(--r-md); border: 1.5px dashed var(--coral); background: var(--white); display: grid; grid-template-columns: 180px 1fr; gap: 24px; }
.honest b { font: 500 20px/1.2 var(--font-head); }
.honest p { margin: 0; color: var(--ink-2); }

/* ---------- Таблица ---------- */
.table-wrap { overflow-x: auto; border-radius: var(--r-md); border: 1px solid var(--line); background: var(--white); }
table { width: 100%; border-collapse: collapse; min-width: 720px; }
th, td { text-align: left; padding: 18px 22px; vertical-align: top; border-bottom: 1px solid var(--line); }
th { font-size: 13px; letter-spacing: .1em; text-transform: uppercase; color: var(--muted); font-weight: 500; background: var(--fog); }
td:first-child { font-weight: 600; white-space: nowrap; color: var(--coral-deep); }
tr:last-child td { border-bottom: 0; }

/* ---------- FAQ ---------- */
.faq { display: grid; gap: 12px; max-width: 920px; }
.faq details { border-radius: var(--r-md); background: var(--white); padding: 0 28px; border: 1px solid var(--line); }
.faq summary { cursor: pointer; list-style: none; padding: 24px 40px 24px 0; position: relative; font: 500 19px/1.3 var(--font-head); }
.faq summary::-webkit-details-marker { display: none; }
.faq summary::after { content: "+"; position: absolute; right: 0; top: 50%; transform: translateY(-50%); font: 300 30px/1 var(--font-head); color: var(--coral); transition: transform .2s; }
.faq details[open] summary::after { transform: translateY(-50%) rotate(45deg); }
.faq details p { color: var(--ink-2); padding-bottom: 6px; }

/* ---------- Квиз ---------- */
.quiz { display: grid; grid-template-columns: .8fr 1.2fr; gap: 48px; align-items: start; }
.quiz__box { position: relative; padding: 36px; border-radius: var(--r-lg); background: var(--white); color: var(--ink); box-shadow: var(--shadow); min-height: 440px; }
.quiz__progress { height: 6px; border-radius: 99px; background: var(--fog); margin-bottom: 28px; overflow: hidden; }
.quiz__progress i { display: block; height: 100%; width: 20%; background: var(--coral); border-radius: 99px; transition: width .3s; }
.quiz__step { display: none; }
.quiz__step.is-active { display: block; animation: fadeUp .35s ease; }
.quiz__q { font: 500 26px/1.2 var(--font-head); margin-bottom: 6px; }
.quiz__hint { font-size: 14px; color: var(--muted); margin-bottom: 20px; }
.quiz__opts { display: grid; grid-template-columns: 1fr 1fr; gap: 10px; }
.quiz__opts label { position: relative; display: flex; align-items: center; gap: 12px; padding: 16px 18px; border-radius: var(--r-sm); border: 1.5px solid var(--line); cursor: pointer; font-size: 15px; transition: border-color .15s, background .15s; }
.quiz__opts input { position: absolute; opacity: 0; }
.quiz__opts label::before { content: ""; flex: none; width: 18px; height: 18px; border-radius: 50%; border: 1.5px solid var(--muted); transition: .15s; }
.quiz__opts--multi label::before { border-radius: 5px; }
.quiz__opts label:has(input:checked) { border-color: var(--coral); background: var(--peach-soft); }
.quiz__opts label:has(input:checked)::before { background: var(--coral); border-color: var(--coral); box-shadow: inset 0 0 0 3px var(--peach-soft); }
.quiz__opts label:has(input:focus-visible) { outline: 3px solid var(--coral); outline-offset: 2px; }
.quiz__nav { display: flex; justify-content: space-between; align-items: center; margin-top: 26px; }
.quiz__back { background: none; border: 0; color: var(--muted); cursor: pointer; padding: 10px 0; }
.quiz__result h3 { font-size: 28px; }
.quiz__res-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 12px; margin: 18px 0 22px; }
.quiz__res-grid div { padding: 16px 18px; border-radius: var(--r-sm); background: var(--fog); font-size: 15px; }
.quiz__res-grid b { display: block; font: 500 22px/1.2 var(--font-head); color: var(--coral-deep); margin-top: 4px; }
.quiz__res-list { margin: 0 0 18px; padding-left: 20px; font-size: 15px; color: var(--ink-2); }
.quiz__mascot {
  position: absolute; right: 28px; top: -168px; width: 190px; height: 168px;
  object-fit: cover; object-position: 50% 0;
  filter: drop-shadow(0 10px 14px rgba(33,33,33,.2));
}

@keyframes fadeUp { from { opacity: 0; transform: translateY(10px); } to { opacity: 1; transform: none; } }

/* ---------- Формы ---------- */
.lead-form { display: grid; gap: 14px; min-width: 0; }
.lead-form__row { display: grid; grid-template-columns: repeat(auto-fit, minmax(190px, 1fr)); gap: 14px; }
.field { display: grid; gap: 6px; min-width: 0; }
.field span { font-size: 13px; color: var(--muted); }
.field input {
  width: 100%; min-width: 0; min-height: 56px; padding: 0 20px; border-radius: var(--r-sm);
  border: 1.5px solid var(--line); background: var(--white); font: 400 17px var(--font-body); color: var(--ink);
}
.field input:focus { border-color: var(--coral); outline: none; }
.field.is-error input { border-color: #d0361a; }
.field__err { color: #d0361a; font-size: 13px; font-style: normal; }
.field__err:empty { display: none; }
.consent { display: flex; gap: 10px; align-items: flex-start; font-size: 13px; color: var(--muted); }
.consent input { margin-top: 3px; accent-color: var(--coral); width: 16px; height: 16px; }
.consent a { color: inherit; }
.form-card { min-width: 0; padding: clamp(24px, 4vw, 44px); border-radius: var(--r-lg); background: var(--white); color: var(--ink); box-shadow: var(--shadow); }
.form-card .note { color: var(--muted); }
.cta__in { display: grid; grid-template-columns: 1fr 1fr; gap: clamp(32px, 5vw, 72px); align-items: center; }
.cta__in > *, .split > *, .hero__in > *, .quiz > * { min-width: 0; }
.cta__aside { display: flex; flex-wrap: wrap; align-items: end; gap: 18px; margin-top: 30px; }
.msgr--lg { flex-wrap: wrap; }
.cta__face { width: 120px; height: 120px; border-radius: 50%; overflow: hidden; background: rgba(255,255,255,.25); flex: none; }
.cta__face img { width: 100%; height: 100%; object-fit: cover; object-position: top; transform: scale(1.4) translateY(18%); }
.cta .msgr--lg a { background: rgba(255,255,255,.18); color: var(--white); }
.cta .msgr--lg a:hover { background: rgba(255,255,255,.3); }

/* ---------- Статьи ---------- */
.post { display: flex; flex-direction: column; padding: 28px; border-radius: var(--r-lg); background: var(--white); border: 1px solid var(--line); min-height: 240px; }
a.post { color: var(--ink); text-decoration: none; transition: transform .25s, box-shadow .25s; }
a.post:hover { transform: translateY(-4px); box-shadow: var(--shadow); }
.post__tag { font-size: 13px; color: var(--coral-deep); font-weight: 600; margin-bottom: 16px; }
.post h3 { font-size: 21px; margin-bottom: auto; }
.post__meta { margin-top: 22px; font-size: 14px; color: var(--muted); }
.cluster { padding: 32px; border-radius: var(--r-lg); background: var(--white); }
.cluster ol { margin: 18px 0 0; padding-left: 22px; color: var(--ink-2); font-size: 15px; display: grid; gap: 8px; }
.cluster h3 a { color: inherit; text-decoration: none; }
.cluster ol a { color: inherit; }
.prose table { min-width: 0; font-size: 15px; }
.prose .table-wrap { margin: 24px 0; }
a.cluster__pillar { display: block; color: var(--ink); text-decoration: none; transition: background .2s; }
a.cluster__pillar:hover { background: var(--peach); }
.cluster__pillar { padding: 14px 16px; border-radius: var(--r-sm); background: var(--peach-soft); font-size: 15px; }
.cluster__pillar b { display: block; font-size: 12px; letter-spacing: .1em; text-transform: uppercase; color: var(--coral-deep); margin-bottom: 4px; }
.cluster--biz { background: var(--peach-soft); }
.blog-doors { display: grid; grid-template-columns: 1fr 1fr; gap: 14px; }
.blog-door {
  display: block; padding: 32px 28px; border-radius: var(--r-lg);
  background: var(--white); color: var(--ink); text-decoration: none;
  border: 1px solid var(--line); min-height: 160px;
  transition: transform .25s, box-shadow .25s;
}
.blog-door:hover { transform: translateY(-4px); box-shadow: var(--shadow); }
.blog-door b { display: block; font: 500 28px/1.15 var(--font-head); margin: 0 0 12px; }
.blog-door span { color: var(--ink-2); font-size: 16px; }
.magnet { display: flex; flex-direction: column; gap: 18px; padding: 28px; border-radius: var(--r-lg); background: rgba(255,255,255,.1); border: 1px solid rgba(255,255,255,.2); }
.magnet h3 { color: var(--white); font-size: 20px; margin: 0; }

/* ---------- Статья ---------- */
.article { display: grid; grid-template-columns: 260px 1fr; gap: 64px; }
.toc { position: sticky; top: 100px; align-self: start; font-size: 15px; }
.toc b { display: block; margin-bottom: 12px; font-size: 13px; letter-spacing: .1em; text-transform: uppercase; color: var(--muted); }
.toc ol { margin: 0; padding-left: 18px; display: grid; gap: 10px; }
.toc a { text-decoration: none; }
.prose { max-width: 740px; }
.prose h2 { font-size: clamp(26px, 2.6vw, 34px); margin-top: 1.6em; scroll-margin-top: 100px; }
.prose h3 { margin-top: 1.4em; }
.prose blockquote { margin: 28px 0; padding: 22px 26px; border-left: 4px solid var(--coral); background: var(--peach-soft); border-radius: 0 var(--r-sm) var(--r-sm) 0; }
.brief { padding: 28px 30px; border-radius: var(--r-md); background: var(--ink); color: var(--white); margin: 36px 0; }
.brief h2 { margin-top: 0; color: var(--white); }
.brief ul { margin: 0; padding-left: 20px; display: grid; gap: 8px; }
.author { display: flex; gap: 20px; align-items: center; padding: 24px; border-radius: var(--r-md); background: var(--fog); margin: 36px 0; }
.author img { width: 84px; height: 84px; border-radius: 50%; object-fit: cover; object-position: top; background: var(--peach); }
.dates { font-size: 14px; color: var(--muted); display: flex; gap: 18px; flex-wrap: wrap; }
.closing {
  margin-top: 36px; padding: 28px 34px; border-radius: var(--r-md);
  background: var(--ink); color: var(--white);
  display: flex; gap: 22px; align-items: center; justify-content: space-between; flex-wrap: wrap; font-size: 18px;
}
.closing .btn { flex: none; }

/* ---------- О нас: чаша ---------- */
.bowl { width: 100%; max-width: 320px; color: var(--coral); }
.timeline-name { display: flex; align-items: center; gap: 16px; font: 400 clamp(22px, 2.6vw, 34px)/1.1 var(--font-head); margin-top: 26px; }
.timeline-name s { opacity: .55; }
.timeline-name svg { width: 40px; flex: none; }

/* ---------- Футер ---------- */
.footer { padding: 80px 0 120px; }
.footer__top { display: grid; grid-template-columns: 1.3fr 1fr 1fr 1fr; gap: 40px; }
.footer__logo svg { height: 34px; width: auto; }
.footer__slogan { font: 300 22px/1.3 var(--font-head); margin-top: 18px; color: rgba(255,255,255,.85); }
.footer__h { font: 500 13px/1 var(--font-body); letter-spacing: .14em; text-transform: uppercase; color: var(--peach); margin-bottom: 18px; }
.footer ul { list-style: none; margin: 0; padding: 0; display: grid; gap: 10px; }
.footer a { color: rgba(255,255,255,.85); text-decoration: none; }
.footer a:hover { color: var(--white); }
.footer__bottom { margin-top: 64px; padding-top: 28px; border-top: 1px solid rgba(255,255,255,.14); display: flex; flex-wrap: wrap; gap: 14px 32px; font-size: 14px; color: rgba(255,255,255,.6); }
.footer__bottom a { color: rgba(255,255,255,.6); }
.footer .msgr a { background: rgba(255,255,255,.1); color: var(--white); }
.footer__tail { position: absolute; right: 0; bottom: 0; width: min(420px, 50%); opacity: .9; pointer-events: none; }

/* ---------- 404 / спасибо ---------- */
.solo { min-height: 70vh; display: grid; align-items: center; }
.solo__in { display: grid; grid-template-columns: 1fr 380px; gap: 56px; align-items: center; }

/* ---------- Появление ---------- */
.reveal { opacity: 0; transform: translateY(24px); transition: opacity .7s ease, transform .7s ease; }
.reveal.is-in { opacity: 1; transform: none; }
@media (prefers-reduced-motion: reduce) {
  .reveal { opacity: 1; transform: none; transition: none; }
  html { scroll-behavior: auto; }
}

/* ---------- Адаптив ---------- */
@media (max-width: 1100px) {
  .nav, .header__phone, .header .msgr { display: none; }
  .burger { display: block; }
  .header.is-open .nav {
    display: flex; flex-direction: column; position: absolute; top: 100%; left: 0; right: 0;
    padding: 16px 20px 24px; background: var(--white); border-bottom: 1px solid var(--line); margin: 0;
  }
  .header.is-open .nav-drop__menu { position: static; opacity: 1; visibility: visible; transform: none; box-shadow: none; border: 0; padding: 0 0 0 14px; }
  .formula__grid, .grid--4, .biz-niches { grid-template-columns: repeat(2, 1fr); }
  .letter-card:nth-child(even) { margin-top: 0; }
  .footer__top { grid-template-columns: 1fr 1fr; }
}
@media (max-width: 860px) {
  body { font-size: 16px; }
  .hero__in, .hero--page .hero__in, .split, .founder__in, .quiz, .cta__in, .solo__in, .article { grid-template-columns: 1fr; }
  .hero-art { justify-self: center; width: min(360px, 86%); }
  .hero-art__chip { left: -18px; }
  .stats { grid-template-columns: 1fr 1fr; }
  .stat:nth-child(3) { border-left: 0; }
  .stat:nth-child(n+3) { border-top: 1px solid var(--line); }
  .grid--3, .grid--2, .tiles, .checks--cols, .principles, .biz-niches, .blog-doors { grid-template-columns: 1fr; }
  .steps { grid-template-columns: 1fr; }
  .steps::before { top: 28px; bottom: 28px; left: 27px; right: auto; width: 2px; height: auto; background: repeating-linear-gradient(180deg, var(--coral) 0 10px, transparent 10px 18px); }
  .step { display: grid; grid-template-columns: 56px 1fr; gap: 0 20px; }
  .step__dot { grid-row: span 3; }
  .honest { grid-template-columns: 1fr; }
  .cols-2 { columns: 1; }
  .quote-wrap { grid-template-columns: 1fr; }
  .quote-wrap img { max-width: 240px; justify-self: end; }
  .founder__photo { max-width: 360px; margin-inline: auto; margin-bottom: 0; order: 2; }
  .toc { position: static; }
  .mobile-bar { display: flex; }
  .footer__tail { display: none; }
}
@media (max-width: 560px) {
  .formula__grid, .grid--4, .quiz__opts, .quiz__res-grid, .lead-form__row, .footer__top, .tiles--2 { grid-template-columns: 1fr; }
  .tile { min-width: 0; }
  .quiz__box { padding: 24px; }
  .quiz__mascot { width: 120px; height: 106px; right: 14px; top: -106px; }
  .stat { padding: 26px 18px; }
  .btn { width: 100%; }
  .header .btn { display: none; }
}